Month: October 2015

Greenlight VR To Partner With Futuremark To Deliver Data-Driven Hardware Insights

Today, we are pleased to announce an important and long-term partnership with Futuremark, the Finnish developer of performance benchmarking tests for PC, tablets, smartphones, and VR systems. Greenlight VR, the top research and analyst firm focused on the virtual reality industry, and Futuremark, creators of VRMark, will share information about system performance, latency, and accuracy… Read More Greenlight VR To Partner With Futuremark To Deliver Data-Driven Hardware Insights

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Sony’s Virtual Reality Headset Has Strongest Unaided Awareness

We’re currently analyzing the data from 2,300 U.S. consumers, including kids, millennials, and parents, regarding their experience, preferences, and purchase intentions for virtual reality products and applications. One insight we found is that although Oculus has the attention of millennials, a strong indicator of future commercial success, Sony’s Playstation VR should not be overlooked as a major platform… Read More Sony’s Virtual Reality Headset Has Strongest Unaided Awareness

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#GreenlightEvents: A Seminar On Virtual Reality From The Filmmaker’s Perspective

With the proliferation of Google Cardboards and the arrival of the Samsung Gear VR this holiday season, as well as the Oculus Rift, Valve/HTC Vive, and Sony’s PlayStation VR following shortly thereafter — it seems that VR, after years in the lab, has finally arrived. Yet, while development is fast-moving, challenges remain for the creative… Read More #GreenlightEvents: A Seminar On Virtual Reality From The Filmmaker’s Perspective

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Experts Say Uncertainties In Virtual Reality Legal Issues Pose Significant Risk To Future Growth

Despite recent technological breakthroughs by hardware and software companies, the virtual reality industry is rife with unique IP, liability, and safety concerns. On October 21, Greenlight VR held the first in a series of webinars designed to address industry topics. An international panel of legal experts from Harbottle & Lewis (London, UK), YouVisit (New York, USA), and… Read More Experts Say Uncertainties In Virtual Reality Legal Issues Pose Significant Risk To Future Growth

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