Category: White Papers

3 Strategic Questions for Travel Marketers Using Virtual Reality

I recently shared my take of how travel marketers are using virtual reality to promote their businesses in a Travel Weekly feature article. In this follow up piece, I share three strategic questions marketers seeking to create travel-based virtual reality experiences should consider. Who is my target audience and what are my ROI expectations? In our consumer… Read More 3 Strategic Questions for Travel Marketers Using Virtual Reality

Sean Whitmore

Upcoming Greenlight VR White Paper: Measuring Human Factors For Virtual Reality Experience Design

Greenlight VR continues to engage market leaders in the emerging field of analytics for virtual reality in order to collaborate on innovative research. There’s one currently in the works, about measuring human factors for virtual reality experience design, sponsored by YouVisit and EaseVR, and written by our new associate Michael Mascioni. Stay tuned for the… Read More Upcoming Greenlight VR White Paper: Measuring Human Factors For Virtual Reality Experience Design

Greenlight VR

New Insights Paper: Virtual Reality in Rapid Prototyping

As virtual reality gains more and more attention in the media, industries outside of gaming and entertainment are beginning to realize the potential of the medium in consumer markets. However, what is there to say about the uses of VR in applications on the industrial end? We explore this in Greenlight VR’s latest insights paper, Ideas to… Read More New Insights Paper: Virtual Reality in Rapid Prototyping

Jeremy Joachim

Going Beyond Gaming: The Rise of Virtual Reality for Business

There are numerous non-entertainment applications for virtual reality technology. Although gaming and entertainment has garnered a majority of the media attention, investors are starting to funnel capital into other industries, such as 3D visualization softwares. With over $500M to be invested in VR startups in 2015 and the overwhelming majority invested in Gaming and Entertainment technologies, the biggest investment… Read More Going Beyond Gaming: The Rise of Virtual Reality for Business

Greenlight VR

Everything You Need To Know About VR Consumers In One Report

A 100-PAGE DATA-DRIVEN REPORT ALL ABOUT VIRTUAL REALITY CONSUMERS. New report provides insights into consumer expectations for virtual reality. SAN FRANCISCO, CA, August 19th, 2015 – Greenlight VR and Touchstone Research today unveiled the VR CONSUMER REPORT, a first-of-its kind report providing a data-driven perspective on consumer expectations for virtual reality. Using analysis from more than 2,250… Read More Everything You Need To Know About VR Consumers In One Report

Greenlight VR