Tag: Playstation VR

Sony’s Virtual Reality Headset Has Strongest Unaided Awareness

Together with Touchstone Research, we have compiled the most comprehensive virtual reality consumer dataset ever. We’re currently analyzing the data from 2,300 U.S. consumers, including kids, millennials, and parents, regarding their experience, preferences, and purchase intentions for virtual reality products and applications. One insight we found is that although Oculus has the attention of millennials, a strong indicator of… Read More Sony’s Virtual Reality Headset Has Strongest Unaided Awareness

Greenlight VR

Morpheus Name Change May Improve Consumer Recall

Sony recently unveiled a new name for their virtual reality gaming platform — Playstation VR. The question on our minds is, “How will this affect consumer adoption of the actual headsets?” In June 2015, when Touchstone Research, our co-researchers on the upcoming VR Consumer Report, asked 504 U.S. tweens & teens aged 10-17 years old about… Read More Morpheus Name Change May Improve Consumer Recall

Greenlight VR