Sony’s Virtual Reality Headset Has Strongest Unaided Awareness
Together with Touchstone Research, we have compiled the most comprehensive virtual reality consumer dataset ever. We’re currently analyzing the data from 2,300 U.S. consumers, including kids, millennials, and parents, regarding their experience, preferences, and purchase intentions for virtual reality products and applications. One insight we found is that although Oculus has the attention of millennials, a strong indicator of… Read More Sony’s Virtual Reality Headset Has Strongest Unaided Awareness