Tag: Oculus

Why Music Matters To Virtual Reality

In light of the media’s coverage of leading game developer, Harmonix, recasting Rock Band for virtual reality, we want to provide extra analyst perspective on the important topic of exclusive content in virtual reality. Clifton Dawson, CEO at Greenlight VR: “Exclusive content is very important for any new entertainment medium as a mechanism to attract mainstream consumers to unfamiliar platforms. And… Read More Why Music Matters To Virtual Reality

Greenlight VR

Sony’s Virtual Reality Headset Has Strongest Unaided Awareness

Together with Touchstone Research, we have compiled the most comprehensive virtual reality consumer dataset ever. We’re currently analyzing the data from 2,300 U.S. consumers, including kids, millennials, and parents, regarding their experience, preferences, and purchase intentions for virtual reality products and applications. One insight we found is that although Oculus has the attention of millennials, a strong indicator of… Read More Sony’s Virtual Reality Headset Has Strongest Unaided Awareness

Greenlight VR