The 2015 Virtual Reality Consumer Infographic

Featured on FastCompany, eMarketer, VentureBeat, Yahoo and dozens of other media outlets, the 2015 VR Consumer Report is a landmark report to help innovative leaders design better consumer VR products and create winning go-to-market strategies. The full report is available for purchase on Greenlight VR’s website. However, we are excited to share this free Infographic with… Read More The 2015 Virtual Reality Consumer Infographic

U.S. and UK Kids Show Similar Enthusiam and Concern Over Virtual Reality

As mentioned in last week’s post, Greenlight VR is expanding its industry leading research to cover additional international markets. Starting with the United Kingdom, we are examining purchase intent, brand awareness, and content preferences among large, statistically significant samples of consumers worldwide. Two Nations Side-by-Side In October, Greenlight VR and Touchstone Research sampled 2,282 respondents… Read More U.S. and UK Kids Show Similar Enthusiam and Concern Over Virtual Reality

Greenlight VR Survey Reveals Generation Z will Play Pivotal Role in Virtual Reality Adoption in 2016

A majority of teens & tweens say they love virtual reality (51%), significantly more than other segments including Generation X and Baby Boomers. Tweens and teens are a key market target segment for virtual reality. They are among the most enthusiastic toward virtual reality with 79% rating it the top-two positive responses compared to 71% of… Read More Greenlight VR Survey Reveals Generation Z will Play Pivotal Role in Virtual Reality Adoption in 2016

Sony’s Virtual Reality Headset Has Strongest Unaided Awareness

Together with Touchstone Research, we have compiled the most comprehensive virtual reality consumer dataset ever. We’re currently analyzing the data from 2,300 U.S. consumers, including kids, millennials, and parents, regarding their experience, preferences, and purchase intentions for virtual reality products and applications. One insight we found is that although Oculus has the attention of millennials, a strong indicator of… Read More Sony’s Virtual Reality Headset Has Strongest Unaided Awareness

Morpheus Name Change May Improve Consumer Recall

Sony recently unveiled a new name for their virtual reality gaming platform — Playstation VR. The question on our minds is, “How will this affect consumer adoption of the actual headsets?” In June 2015, when Touchstone Research, our co-researchers on the upcoming VR Consumer Report, asked 504 U.S. tweens & teens aged 10-17 years old about… Read More Morpheus Name Change May Improve Consumer Recall