Month: November 2015

Virtual Reality Consumer Insights on Slideshare

Greenlight VR is pleased to announce that select presentations will now be available for download on Slideshare. Now everyone can obtain market intelligence from select Greenlight VR research reports. Today, we uploaded several slides from a presentation recently given to Hollywood studio executives at USC’s Entertainment Technology Center in Los Angeles, CA. During the presentation, Clifton Dawson, Greenlight VR’s… Read More Virtual Reality Consumer Insights on Slideshare

Greenlight VR

#GreenlightEvents: Join Us At BIA/Kelsey Next

BIA/Kelsey NEXT, the quintessential interactive local media event, is where the leaders in local media and marketing gather each December for in-depth discussions around digital’s impact on local media today and in the future. This year, Greenlight VR has been invited to participate in the BIA/Kelsey Next Consumer Tech Expo, which showcases leading-edge consumer technologies,… Read More #GreenlightEvents: Join Us At BIA/Kelsey Next

Greenlight VR

A New Study To Understand International VR Consumers

Greenlight VR is excited to announce the international expansion of its consumer research service, through a collaboration with SuperAwesome, a market research firm focused on kids, tweens and teens in the United Kingdom. “By interviewing thousands of UK respondents, our goal is to develop new insights about the emerging virtual reality industry, particularly from global perspective,” says… Read More A New Study To Understand International VR Consumers

Greenlight VR

Greenlight VR Survey Reveals Generation Z will Play Pivotal Role in Virtual Reality Adoption in 2016

A majority of teens & tweens say they love virtual reality (51%), significantly more than other segments including Generation X and Baby Boomers. Tweens and teens are a key market target segment for virtual reality. They are among the most enthusiastic toward virtual reality with 79% rating it the top-two positive responses compared to 71% of… Read More Greenlight VR Survey Reveals Generation Z will Play Pivotal Role in Virtual Reality Adoption in 2016

Greenlight VR

New Insights Paper: Virtual Reality in Rapid Prototyping

As virtual reality gains more and more attention in the media, industries outside of gaming and entertainment are beginning to realize the potential of the medium in consumer markets. However, what is there to say about the uses of VR in applications on the industrial end? We explore this in Greenlight VR’s latest insights paper, Ideas to… Read More New Insights Paper: Virtual Reality in Rapid Prototyping

Jeremy Joachim