Category: Press Releases

Greenlight VR to Gather VR Professionals Online, March 15-16, for First-Ever Virtual Reality Analytics Web Summit

FOR IMMEDIATE RELEASE Highlights: Key speakers from Schell Games, JauntVR, Singularity University, Accenture Technology Labs and Virtually Live; Hot-topic sessions; Demos Showcase featuring VR analytics leaders SAN FRANCISCO (March 3, 2016) — The latest Virtual Reality Industry Monitor(TM) survey of industry executives reveals development studios are aggressively planning to release virtual reality and 360-degree video… Read More Greenlight VR to Gather VR Professionals Online, March 15-16, for First-Ever Virtual Reality Analytics Web Summit

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Greenlight VR to Expand Consumer Research

Greenlight VR will expand its consumer research service internationally, through a collaboration with SuperAwesome, a market research firm focused on kids, tweens and teens in the United Kingdom. “By interviewing thousands of UK respondents, our goal is to develop new insights about the emerging virtual reality industry, particularly from global perspective,” says Sean Whitmore, Research Analyst… Read More Greenlight VR to Expand Consumer Research

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Greenlight VR Survey Reveals Generation Z will Play Pivotal Role in Virtual Reality Adoption in 2016

A majority of teens & tweens say they love virtual reality (51%), significantly more than other segments including Generation X and Baby Boomers. Tweens and teens are a key market target segment for virtual reality. They are among the most enthusiastic toward virtual reality with 79% rating it the top-two positive responses compared to 71% of… Read More Greenlight VR Survey Reveals Generation Z will Play Pivotal Role in Virtual Reality Adoption in 2016

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Greenlight VR To Partner With Futuremark To Deliver Data-Driven Hardware Insights

Today, we are pleased to announce an important and long-term partnership with Futuremark, the Finnish developer of performance benchmarking tests for PC, tablets, smartphones, and VR systems. Greenlight VR, the top research and analyst firm focused on the virtual reality industry, and Futuremark, creators of VRMark, will share information about system performance, latency, and accuracy… Read More Greenlight VR To Partner With Futuremark To Deliver Data-Driven Hardware Insights

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Greenlight VR to Provide Research to University of Minnesota Library

SAN FRANCISCO, CA, October 13th, 2015 – We’re pleased to announce that after working closely with some of the top universities around the globe, we are welcoming the University of Minnesota as the latest university to subscribe to our research service! Starting this week, Greenlight VR’s research reports and insights papers are available to students and faculty at… Read More Greenlight VR to Provide Research to University of Minnesota Library

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