3 Strategic Questions for Travel Marketers Using Virtual Reality

I recently shared my take of how travel marketers are using virtual reality to promote their businesses in a Travel Weekly feature article. In this follow up piece, I share three strategic questions marketers seeking to create travel-based virtual reality experiences should consider. Who is my target audience and what are my ROI expectations? In our consumer… Read More 3 Strategic Questions for Travel Marketers Using Virtual Reality

Sean Whitmore

(Most Of) What You Need To Know About Virtual Reality In One Report

Greenlight VR’s second industry report is co-authored with leading VR news site, Road to VR, and provides industry forecasts, analysis, and best practices. SAN FRANCISCO, CA, January 18, 2016 – Greenlight VR and Road to VR today unveil plans to publish the 2016 VIRTUAL REALITY INDUSTRY REPORT, the 2nd edition of Greenlight VR’s annual report… Read More (Most Of) What You Need To Know About Virtual Reality In One Report

Greenlight VR

Greenlight Report, Issue 25: Google Gets A New Virtual Reality Boss

Is Goldman Sachs right about its predictions about the AR/VR market? Why is CNET launching a virtual reality television network? These are a few topics we tackled this week, aggregated into the Greenlight Report newsletter. Click the image below to read the full issue. *********** Subscribe to Greenlight Report (free) to get it news and analysis… Read More Greenlight Report, Issue 25: Google Gets A New Virtual Reality Boss

Greenlight VR

Webinar Recap: Experts Align on Consumer Trends

Despite high levels of media, investor and executive enthusiasm, consumers are still just beginning to warm up to virtual reality.   On January 15, 2016, Greenlight VR debuted its yearlong series of webinars designed to address industry trends. The 60-minute discussion titled Understanding Tomorrow’s VR Consumer: A Global Perspective brought together international analysts including Sam… Read More Webinar Recap: Experts Align on Consumer Trends

Greenlight VR